Companies urged to take control of their marketing & packaging artwork and make attractive savings.
Kiwi companies spend millions of dollars on digital assets yet many may be failing to manage, store or reuse them efficiently.
Auckland, New Zealand, April 8th, 2010.
The Perigord Group today released the revolutionary Internet-based GLAMS BM, Global Artwork Brand Management System, to the New Zealand market. The online Artwork Management System has been developed to assist Brand Managers/Marketing Departments control and manage artwork from concept through to printing. It places total control over artwork in the customer’s hands, enabling better management of costs.
The system delivers a cutting edge workflow solution combined with an innovative Digital Asset Management (D.A.M) system. The introduction of the GLAMS Global Artwork Management System promises to bring new benefits to companies who produce volumes of artwork, such as marketing materials or packaging.
‘Kiwi companies are spending millions of dollars per annum on artwork but many may be failing to protect these assets adequately’ say Colm McGrath, Business Director with The Perigord Group. “The actual asset, which in artwork terms are the original digital files, can often end up left with the advertising or creative agency who produced the piece or on the desk of the printer, invariably not in the possession of the organisation which actually owns the asset!’.“This limits an organisation’s ability to re-purpose or leverage the asset, with agencies often charging retrieval or re-working fees for artwork and influencing the choice of print vender.”GLAMS BM is the latest release from the GLAMS product family.
GLAMS creates a central online storage area that accepts all files using recognised industry standards, to provide a single point of proof. GLAMS allows all involved parties to participate directly in the print production process to generate artwork in a unified tracking and management flow. GLAMS integrates with all aspects of the artwork life cycle according to and in compliance with relevant industry standards and the customer’s specific needs. “The GLAMS system leverages the inherent efficiencies of the Internet in a new generation solution that provides companies with greater cost efficiencies and more localised market control over artwork production,” McGrath, stressed today. “Any company that produces volumes of artwork such as marketing material or packaging will benefit from the GLAMS system. We’re presenting GLAMS throughout New Zealand over the coming weeks and that’s the message we will be emphasising in our presentations.”
The specific customer benefits to be stressed in the presentations include:* Cost savings - A quotation module to help businesses efficiently tender design and print work. An automatic artwork module to help businesses eliminate artwork costs on template based jobs such as business cards, letterhead etc.
• Time savings that eliminate delays for signing off artwork * Ownership - All native files are ultimately stored in the customer’s GLAMS repository as opposed to being left with a third party vender
• Traceability - Electronic signatures that provide an audit trail and accountability throughout the creative process.
• Control that allows users to stop and start production to suit manufacturing capacities or last minute regulatory changes or marketing campaign adjustments
• Flexibility that gives new or temporary outsource vendors controlled access to artwork collateral when capacity is an issue
• Real time decision making made possible as the entire system solution is hosted from the Internet All of the above can be achieved with online inputs from any location via Secure Remote Web Access, thus eliminating the need for decision makers to be in house. Colm McGrath can be contacted at colm.mcgrath@perigordgroup.com
About The Perigord Group
The Perigord Group was established in 1976 and is a production services and software development agency. Headquartered in Dublin, Ireland, Perigord has development offices in Auckland, New Zealand, Connecticut & California, US and Singapore. The company is owned by Alan Leamy (CEO) and Paul Leamy (CTO). Perigord’s worldwide client list includes leading corporate companies such as Microsoft, Symantec, Xbox, Bose, GSK, Hasbro, Intel & Pfizer.
