Focusing on one core message

A microsite has the power to highlight a product, launch a promotion, or augment a marketing campaign in a way that full websites or more traditional marketing cannot. The single or small collection of pages these sites consist of is meant to engage user interaction while conveying information in a creative way.

Microsites are separate from a company's full website and are dedicated to serving one purpose – thus eliminating the clutter and distractions that come with a full website.