Interactive E-Marketing

Email Marketing is a proven, cost-effective and strategic way to reach your segmented audience. In the US for example, the spend for  the email marketing in 2010, was expected to grow to US $ 1.1 billion according to Jupiter Research.

Email and Email newsletters can be the primary method of communication between a business and the consumer. Behind every great campaign must be an effective strategy combined with professional execution.

It’s no longer as easy as loading a list into your email client and hitting the send button. Considerations include compliance with the Data Protection Act, the provision of unsubscribe and auto-responders, template design for maximum impact, how to avoid spam and other filters to ensure maximum campaign penetration and the timing of any campaign.